Amazon.com, over the past ten years or so, has truly emerged as the ultimate platform for small businesses to sell to a wide audience. The "Little guy", today can reach a global community of shoppers via Amazon. However, there are some challenges associated with selling on the site. These challenges will continue to grow as the site becomes more popular and as consumers become more aware of the sheer power afforded them by technology. With tools like the Amazon Echo, consumers can now tap into all available options right from the comfort of their living rooms.
Sellers, as a result, will have to get creative as heck if they intend to compete in this "Internet of things" age. The Average Amazon seller, today has to figure out how to plan and execute a strategy that fully encompasses a global pricing, marketing, and logistics infrastructure.
Above are three tips to help build an aggressive Amazon Strategy